Creative social responsibility
Brand communication heart to heart
Ad Campaigns influence the lives of billions of people in our country and across the world. Creative ads can be a powerful force for creating a positive change in our local communities that are marred by various issues that surround them on a regular basis. This is called Creative Social Responsibility.
It involves not only to instigate creativity through an idea but also build a better world around us by motivating the population to do better for themselves.
Creative social responsibility (CSR) allows a creative idea to interact with its audience on a personal level, unveils their greatest fears and encourages them to overcome it. It acts as a discussion forum to bring about change within the society. It is the responsibility of the ad makers to induce a quotient of this creative social awareness to create a self-reliant society of individuals that are free from any dependence or self-pity and thrive successfully based on their talent and skills.
Evoking a thought process is a key ingredient to bring about creative social responsibility. Motivating individuals to fend for themselves and think out-of-the-box to survive in a constantly changing environment is imperative too.