The process of connecting a brand/product with a consumer beginswith a solid bonding between the brand and the agency. A list ofproduct

specification is never enough at Gravity Studios India, aswe get to the core which is to know what any brand seeks as an objective.

The writers’ room then battles up to serve the objective where the brand’s USP (Unique Selling Point) meets Gravity’s USP (Unique Script planning). We provide innovative solutions for the execution phase until the client says, ‘let’s go for it.’